Super Bowl universities engage in social media battle

UNC Charlotte and the University of Colorado Denver are engaging in a social media contest to determine which city has the most hometown pride.

The two, urban research institutions dressed their mascots in NFL gear and are vying for the most “likes,” “shares” and “comments” on Facebook.

Norm the Niner and Sir Purr from the Carolina Panthers are “doing the Dab” in the contest picture posted on Facebook. Click here to like, share or comment on the image (all count for the contest, which runs through 5 p.m., Friday, Feb. 5).

The university that loses the contest must post a video of its mascot rooting for the opposing Super Bowl team.