Fashion forward

704 Shop dropped a new look just in time for #WearGreenWednesday.

As part of the 12 days of 704, the popular lifestyle brand is unveiling a new piece of apparel every day through Dec. 14. And its latest directly supports the 704 Shop Scholarship for Creatives.

A limited number of the Charlotte 49ers Process™ Side Dyed All-In-C Tee will be available beginning Dec. 7. A portion of the proceeds benefit the 704 Shop Scholarship For Creatives.

Established in 2019, when fully funded, The 704 Shop Scholarship For Creatives will provide support to a deserving student who is passionate about creative design, particularly in apparel and manufacturing. The scholarship will provide one student each year the opportunity to explore a career in fashion design and manufacturing.

Hometown pride

When they met as undergraduate students at UNC Charlotte, Christopher Moxley ’03 and Jerri Shephard ’14, along with classmate Scott Wooten, had no idea they would be forever bonded by the city’s area code. Founded in 2013, 704 Shop is the brainchild of these innovative alumni, born out of a passion for their hometown and a desire to build an inspirational brand. The popular apparel provider specializes in designs that pay homage to the Queen City with a unique and edgy vibe.